The consumer of 80 percent or more sympathizes with the mark of "It is severe with the earth" Kokuyo.

The investigation now is the one to have gone to the net user of 20 years old or more by way of the net during February 29th - March 2nd, and the number of valid responses is 300. The ratio of the man and woman is couple 1 and an age hierarchical ratio is an even allocation at each age of ten at one's twenties-age or more of 60.

What declared to set independent rule of displaying "Eco- X mark" to own brand goods enough (Judged it) responsible concern for the environment in the catalog so that Kokuyo may clearly show eagerness to the approach on environmental problems on December 10 last year, and to aim at the abolition of the mark in three years from 2008.

Check point of 'Three cycles' in business supplies and 'Eco- X mark' marks

The result that the user who exceeds 85% is giving "Evaluation more than constancy" has come out in this decision that might be destroyed to the image of and the entire enterprise when having looked for the evaluation the consumer on the side (Though details are not made public). I hear that the majority was answered moreover, "The reliance to the Kokuyo group has risen".

The investigation is what the third party did now, and reliability is high though reliability is lacked when Kokuyo does such an investigation. This judgment of Kokuyo might open relative's shame to the public seems ..plus.. to work under the present situation.