Kikkoman Shoyu Co., Ltd. of the soy sauce also reforms the world brand logo after an interval of 21 years.

New corporate mark(A Japanese version on. The under is an English version. )

Up to now, Kikkoman Shoyu Co., Ltd. had used the logo of the hexagon in the logo and foreign countries of the alphabet in Japan. 20 years pass as for these corporate marks after the introduction in 1987. However, the internationalization of the business advanced between those, and it became a system to invent more than the half of the operating profit in foreign countries now. In addition, the business area keeps expanding, too.

Then, policy declaration "Promise of Kikkoman Shoyu Co., Ltd." of the following enterprise was arranged in the viewpoint what you offered in the business.

"Promise of Kikkoman Shoyu Co., Ltd."
The earth is filled with the pleasure with food by delicious that puts the mind.

*It keeps on purpose polishing wisdom, and we will deliver the commodity and the service of the high quality sincere and politely about the tradition.

*The material is made the best use of. It proposes excellent eating habits in the nutritional balance. It assists in health, and every day is colored from the mind with a smile bright.

*New delicious will be created in meeting the gastronomic culture in the world, and we propose rich eating habits suitable for the age and the culture.

Corporate mark and new slogan "seasoning your life" "I want to make a delicious memory" new based on this "Promise" is settled on. The mark that existed in the above-mentioned based on brand color "Orange" that matched to the image was made.