Sales of evian in Japan change from the calpis to Ito-En.

Evian. The quality is the state as it is.

"Evian" known as typical existence of hard water mineral water when sold in a lot of countries. The calpis acquires monopoly sales Ken in Japan in 1987. Company "Calpis C.Itoh & Co. Ltd. mineral water" that does the import sales etc. in bulk is established by joint investment of the calpis, C.Itoh & Co. Ltd., and three Ajinomoto companies in April, 2000, and it has worked hard at the business expansion.

However, the vision concerning "Evian" brand came to show the gap by the change (Concentrated on strengthening and the promotion of the additional value type commodity that assumed an existing brand and the health such as domestic and foreign "Calpis" to be a base) in company's basic principles of the calpis Co. between the Dannon groups in the sales origin, and it became a contract end by the calpis side intention this time. Ito-En and C.Itoh & Co. Ltd. will develop the joint venture company on April 14 in the future and establishment and the company will develop "Evian" business with the origin of the distributorship.

Only the sales origin changes for a favorite person in Japan and the change doesn't take place in contents. The sales place (put place) in the shop might change from the change in the sales origin. That "Evian" of but The place where it stays is sure to come to be occupied to eyes at once soon.