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December 21, 2007
2.4 mega-power times explosion. 2.4 times the chow mein and 'Doca piling' spaghetti are put on the market with am/pm.
Contributor fuwarin : December 21, 2007 09:54 AM | Categories [Society ]
Am/pm Japan announced on December 10 that they put 'Doca piling returns' commodity that improved power further on the market on January 8, 2008 food group "Doca piling" of the large piling size that this company began putting on the market in July. It usually boasts of 2.4 times or less size of this company compared with the size of the commodity. It explains that it is possible to enjoy it by "It eats one person a full stomach, and it takes by the large number of people and divide" in the company. ([Press Release,PDF]) *Doca shows the size of mega or more.
The "Mega" size food is put on the market one after another in fast food and combination 2 recently. In this, it is a cause that McDonald's "Mega-Mac" series became a big hit. And, there are circumstances "Mega-food with a lot of volumes" popularity in the food of the retail store to the young man layer where consumption is pulled. These "Mega-food" is more popular also among middle and advanced and age generation.
The fact can be clarified even by this release. Sales and the purchase trend of "Doca piling" commodity in July are analyzed on the am/pm side as follows.
*Many of "Doca piling" commodity buyers tend to be seemed young people with an active appetite. However, there are a lot of buyers who in one's thirties and in his forties to tell the truth and are as a whole a lot of many, especially a buyer in his thirties.
*The man occupies the majority to the buyer of "Doca piling" box lunch and pasta.
*As for the ratio of the man and woman, of "Doca piling" salad buyer, the ratio of women usually rises compared with the ratio of the man and woman of the salad buyer of the size.
*The time zone of "Doca piling" commodity purchase is usually more than that of the size commodity in nighttime.
Not only "Doca piling" series but also this can be called data perhaps beyond price as the tendency in "Mega-food" whole.
Well, there are seven kinds of "Doca piling returns" put on the market on January 8. From 1.5 to about 2.8 times or less volume compared with usual box lunch and daily dishes (unit of tool material and 2.4 times as a whole)

'Doca piling returns'. Besides this, there are 'Temperature gem roast meat bowl', 'Fried rice set', and 'Hamburg steak roast meat'.
Even if the photograph is seen, a terrible volume. If it is one normal person, it buys and I think enough separately for a day three meals.
The nutritional content of the calorie etc. has not been described in release. It is likely to be being written in the commodity package.
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