The advertisement of the Internet of Japan expense is three months more continuous and growth rates of two digits.

Sales of the entire advertisement showed the plus becoming 536 billion 355 million yen, becoming a plus of 2.6% compared with the same month of the previous year, and continuously for three months in one month September, 2007 according to the announced latest data. When the breakdown is seen, the total of four large media (newspaper, magazine, television, and radio) indicates the value of -0.9% that becomes minus compared with the same month of the previous year after an interval of three months every 211 billion 867 million yen. The measurement shows Internet advertisement on the other hand, the start, and "Compared with same month of the previous year" computable have shown the expansion of 20% compared with the same month of the previous year continuously for 30.7%,21.9%,22.5% and three months three months expansion of two digit level every month and here especially though decide in January this year if 3.8% in June is still excluded since last January.

The entire advertising expense, four large media, and the Internet advertisement expense(2005-)(Display it by the click the expansion. )

Compared with the same month of the entire advertising expense, four large media, and the Internet advertisement expense of the previous year(2007)(Display it by the click the expansion. )

Advertising expense of Internet advertisement is still only little amount as understood if both graphs are seen if it sees from the entire advertisement. However, it is understood to show gone very expansion compared with the stagnation feeling the entire advertising expense and advertising expense of four large media. It measures and the trend in the future is elusive because year second from the first time still. Advertising expense of the Internet will surely increase if a growth rate however as it is continues. And, it is likely to become existence that threatens other advertisements.