Many of "New Japanese style" that collected a Japanese original commodity and the technology were chosen this year.

"New Japanese style" is "Japanese original articles and technology" with a useful one for the improving industry promotion etc. as for the one that the proposal to the life at uniting of the one being expressed for "Seem Japan" that consists of "Three minds" of "Mind of drinking", "Mind of behavior", and "Mind of the entertainment" and the high technology and present ages is seen and the global competitiveness of Japan. What matched to this concept was selected.

"J mark" is given to selected "New Japanese style", and a social evaluation of the goods and technology is improved, and it is useful for the establishment of the brand.

As for 63 points newly chosen to be "New Japanese style" this time, the list is published in the above-mentioned release. Unique, novel new model both "N700 faction Shinkansen vehicle" etc. that rechargeable nickel metal-hydride battery "eneloop" and East Japan Railway etc. of SANYO Electric that attracts attention from unique fitness equipment "Jyoba fitness machine" and digital system fan of Kadokesi that gets all the publicity as unique design of Kokuyo, digital Hi-Vision video camera of Matsushita Electric Industrial Co., Ltd. "Panasonic HDC-SD5", and "HDC-SD5" and Matsushita Electric Works, Ltd. developed.

The work recognized to "New Japanese style" of these when the future is exhibited in a part of shape excerpted by "The 26th time JAPANTEX2007" held with Tokyo Biccsait on November 21, and exhibited by all points in Tokyo National Museum on the 28th afterwards. Furthermore, schedule of information sending for not only Japan but also foreign countries to make wonderful of Japanese product known inside and outside the country

Whether "New Japanese style" and "J mark" spread as a technology and a commodity from which originality in Japan different from "Japanese style" where an antique image drifts that descended old and new and was mixed has been made the best use of or not?As for educational campaign situation of group related to the futureEspecially, I want to expect it of the appeal turned to foreign countries.

Though it is a sad point that little selection of the animated cartoon system and the game system of seeing "Gandamupramodelzacshirez" of Bandai compared with last year's selection is .....