The introduction of a pay item begins from this winter on Gung Ho (3765) and 'Ragnarok online'.

'Ragnarok online' the net plays a game by coming of the fourth anniversary in manage in Japan in one day December this year. It is popular in the received character design of the Japanese etc.The community is widespread, too. The play charge is basically 1500 yen a month. The number of registration ID exceeds 1.5 million. The number of servers in which the individual world is constructed is 23 now.

Dealings with virtual money, the item, and cash are defined in Gung Ho as follows.

It is possible to influence the market economy and order that causes the trouble between players by the item and the monster monopolization, etc. in the game, and is formed consequently in the game harmfully. Moreover, it also : also outside the game because there is a possibility of relating to criminality in a real society such as fraudulence and the account hacking (violation of Unauthorized Computer Access Law). (official site quotation)

It prohibits it in principle. On the other hand, the collaboration project with a variety of real existence items has been progressed on the game. In short, it can be said the stance "The communication of cash in the range where the management side cannot be controlled has the problem".

The item to which "Virtual" charge sales beginning is done this time to reinforce the characters of the improvement, an experience value increase, and the convenience improvement, etc. of status is the main. As the marketing method, not the cash purchase directly but the following directionality. 、

*Cash---*Gung Ho coin---*Shop Point---*Buyibg Items

The ratio is 'Ragnarok online' that has accounted still for 80 percent or more for the period on December, 2005 in sales of the entire Gung Ho when decreasing from 99.9% two years ago though isThe pay sales beginning this item can also make the best use of many of the number of members, the posture of Gung Ho that starts developing various businesses look, and it know. It is equal to the idea as hold wholly by managing 'Ragnarok online' with "Economy" of in fact one provinces-public group scale can freely controlled though the person who only hardly the person who owns two or more accounts, acquires, and is playing is considered alone. Single-mindedly, it will be able to be said on purpose that the scale advantage can be done.

(c)2006 Gravity Corp. & Lee Myoungjin(studio DTDS). All Rights Reserved.
(c)2006 GungHo Online Entertainment, Inc. All Rights Reserved.