Sega opens the theater version animated cartoon of "Dressing up Witch Love & Love and Berry" "Mushi King" to the public in cooperation with Segatoiz and Tomus in the spring of 2007.

'Beetle king Mushi King Super Battle Movie -Darkness Remodeling beetle' announced this time is scheduled to become complete and original new that renews the outlook on the world and the story from the former work though movie 'Theater version Beetle king Mushi King Road to the Greatest Champion' has already been telecasted as for 'Mushi King' in December, 2005.

Moreover, 'Dressing up Witch Love and Berry Happiness Magic(Shiawase no Mahou)' is the first work as the theater version animated cartoon of 'Dressing up Witch Love and Berry'. It is said that the story that makes the outlook on the world of the game a theme is set as a work to be able to sympathize with not only children who are the centers of the fan but also the mother and production is advanced.

Especially, after it appears as a game in the place where attention gathers in October, 2004, the number of card shipments has already exceeded 207 million pieces to the first making 'Love and Berry' into a film this time (Until the end of September in 2006). Development not to stay in the boom of a mere game as the acceptance of girls whose shop "LB Style Square" "LB Style Spot" that sells the item along the outlook on the world of the game is a center of the fan of the game very much and popular, etc. is done.

This 'Mushi King' 'Love and Berry' is a part of "Commodity" development in a new field for a center layer of the fan of the game. Eyes greet as a work with which the irresistible attraction overflows for children who love those games.