Vodafone changes the name of the portal site to "Yahoo cellular phone" on October 1.

A concrete name change and a new logo are as follows (part).

"Vodafone live" --> "Yahoo!Ketai"
"Vodafone shop" --> "Softbank shop"
"V application program" --> "S application program"
"Vodafone live NAVI" --> "S! GPS Navi"
"Vodafone live. Basis fee" --> "S basic packing"

New Logos

In addition, "Y" button that can be accessed "Yahoo Ketai" one-touch and easily is installed in the new model (In place of a present speech mark) that will be put on the market in the future, and variegated contents and the service of the Softbank group are made available with the cellular phone readily.

In this decision, standardizing naming and aiming at the effect of bringing the spread of the brand name and infiltration to the market forward might be the purposes. The one like a common rite of passage when the one that it is new appears though it is incontrovertible to feel the sense of incompatibility not somewhat become it. It is sure to become accustomed sooner or later, and to be accepted naturally.