The image that a woman in one's twenties has in the convenience store box lunch is "It is unwholesome. ""High calorie"

As for the calorie, the opinion assumed to be "Low calorie content" was 0% though 33.1%. strength, and "It is suitable (..appropriateness.. meaning)" the tendency especially assumed to be "It is high"Moreover, "It cannot be said either" is 48.7% as for healthy and "It is good for health" is 0%. In a word, nobody will have an affirmative opinion about the convenience store box lunch in the viewpoint of "Calorie" and "Health effects".

"Purchase" turns out in the question whether to buy the packing box lunch of the convenience store on the other hand and if "Often purchase" has 6.3% and the majorities, and "Occasionally buy it" 39.7% is put together, it turns out also that the person of 90 percent or more indeed is indebted to the convenience store box lunch in some shape 46.0%.

"Cake" is 81.3%, and as for the eating and drinking goods that might be bought in the convenience store, "Bread" 78.0% and a lot of "Rice ball" is at last 76.7% there is "Woman in one's twenties", too and next.

It is as follows of the quality of a healthy intention and support to the convenience store.

Lawson 44.0%(evaluation to new store "Naturalrorson")

Seven-Eleven 42.3%(evaluation of preservation fee and synthetic artificial color nonuse to box lunch)

ampm24.3%(evaluation to freezing and "Setting up it is possible to catch kitchen" series of heating cooking food of preservation fee nonuse)

The convenience store was not easily as long as it met the requirement "Anyway, anything was arranged and a business was opened for a long time" before. "Different convenience store" like the aggressive development of an original brand, one 00 yen shop style, and the natural sect intention like Lawson, etc. is developed by the rival's named hundred-yen store change in appearance and the social environment etc. recently, various hands of the equipment of the inside of a store eating and drinking function etc. clap furthermore, and Survival Strategy is aimed at.

Especially, a healthy intention exists as a boom, and it will be necessary to solve the current state "Nobody has an affirmative opinion about the convenience store box lunch in the viewpoint of 'Calorie' and 'Health effects'" because needs rise in the future.