Nintendo puts new color "Noble pink" of handheld gaming device "DS Lite" on the market on July 20.

"NINTENDO DS Lite" has increased one's sales by power severe to change the flow of the one of the game industry after three colors "Crystal white", "Ice blue", and "Enamel Navy" are put on the market in March, 2006. The procession in the household appliance store of that day of the sale : by there is something that is reminiscent of 'Dragon quest' fever before. The state of the shortage of stock still continues still though Nintendo has kept maintaining the system of mass production that comes one after another.

Nintendo is supposed to attempt taking into a lot of female layers more than before by the sale of this "Noble pink". Perhaps, if "NINTENDO DS Lite" that becomes four color suit this time is shown to not only girl's child but also the female office worker, etc. by the color of Uke so when the photograph is seen, a lot of women choose this "Noble pink". Zbari might come true to the speculation of Nintendo.