McDonald and new menu "Pitamac" of a flat grilling is healthily sold at limited time.

'Pitamac tandoretikin' and 'Pitamac tandoretikintomat' are a little oil, and hamburgers that in flat grilling bread "Pitapan" (bread eaten in the Middle East from of old as staple food) with the texture assumed to be possession possession, there is a healthy feeling in which the tool material such as meats and the vegetables with which the variation overflows is packed. If anything, the menu that about Mos Burger and Kentucky in the rival company seem to give. Moreover, because not seeming the McDonald commodity, and the image boils at once in externals, the unexpectedness is made to be felt rather.

The commodity is located with the one following "Salad Mac" that was put on the market this spring as proposal "Balanced,Active Lifestyles" from McDonald who assists in an active lifestyle by balanced eating habits and the movement in release now. "Healthy intention and new menu of the low calorie content. "

Pitamac

The Odaiba Deccs shop in Tokyo is put on the market precede as a flagship store in shape to precede this on July 20 a formal nationwide sale is from August 4. In addition, the meaning to notify the whole country "Pitamac" by the sale commemoration campaign is held concurrently, "Pitamac Car" is operated, and the early sale and the announcement event are held.

The target is a woman of a healthy intention. If whether the commodity by which McDonald completely changed the image at this time why was put out expresses it in a single phrase, "The price strategy did not go well. "After all, McDonald until several years ago has invited the customer parting repeating the conversion to known street and low-priced route and high-level route.

To improve tasting as first making it to the kitchen system that was able to put out setting up it was possible to do for instance, president's Satishi of Oyo Harada made efforts to "Service". It is said that it is located the balance of "Cheapness" and "Good quality service" on that as an important point in the strategy, and made efforts to the development of the new item. The result is this time "Pitamac. "