The Nichirei foods : five side dish articles of the box lunch to the price hike with BSE etc. by the sudden rise of the price of the raw material.

It is the following five articles that decided the price hike this time.

Mini hamburg steak.
Clothes are the Saku Saku beef croquettes.
Gentleness or the person rot cutlets.
Cheese hamburg steak.
Thick fried cake of minced meat of source.

Nichirei : about this price hike. ｢It has tried for the absorption in the Nichirei foods by the approach such as the production cost reductions for the cost rise though the rise of the price of the raw material related to the frozen food for the long term continues BSE and after generating the bird flu. However, it became a judgment that it could not help asking for the price hike of the sales price for the expectation that the price sudden rise of main raw material Nic of a recent core product will continue in the future. ｣It solves and it explains the reason. As for the sticker price, when the price hike of about 8% is executed at the stage of wholesale, the price hike of about 10% is expected though the sticker price when the consumer takes it is not provided.

The first time of the price hike of a domestic frozen food by the major company (However, beef from Australia is used for instance in "Clothes are the Saku Saku beef croquettes") after the import of beef from the United States is prohibited about the BSE problem. The price hike decision of this Nichirei seems to have a lot of influences on the other companies.

As for the frozen foods, off off 20 percent0 percent is natural, and about four discounts are often discounted most by the time sale etc. in the large-scale retail stores etc.As the consumer, might the place where it wants to attempt the life defense by using such a discount well.