Original cake "Wonderful unit cake" series of Seven-Eleven wins the highest gold prize and the gold prize of the monde selection.

"Monde selection" is what an economic ministry of EC (European Community) and Kingdom of Belgium started in the food contest with the authority worldwide. The evaluation to prompt the improvement of the quality of food is a purpose. It is divided roughly into two sectors (food and non-food), and the drinking water section and the chocolate and the cake section, etc. are prepared in the food sector. Special gold prize (Grand Gold Medal with Palms) and 85 points or more are gold prizes (Gold Medal). 95 points or more in 100 point full marksMechanism that "International high-quality prize (International High Quality Trophy)" is given when the same food is consecutive for three years or more and gold prize or special gold prize is won.

Moreover, "Wonderful unit cake" is one of the original cakes of Seven-Eleven, and "Your of today reward" is composed of the concept to offer a high-level cake of the unit size by a cheap price) from 40(to 380 yen by the impressive advertisement. The policy on the production side "A certain material. stick toIt makes it by a polite manufacturing method. "

It is "Person rot Finanshe of the best. " to win the highest gold prize this time. Besides, "Extra bitter chocolate cacao 68%", "Person rot shortcake of the best", and "Wonderful unit cake Barmucuhen" win the gold prize.

The development of the private brand that offers the cake of the mini size and the unit size like "Wonderful unit cake" in each convenience store is positively promoted recently. The guest can chiefly enjoy "Making his/her choice Midori feeling", and because the customer unit price is raised if it makes it to the shop side (At "it buys it" put together on a usual shopping can be expected) by the limited area, is found useful from both shops with the guest by preparing a lot of kinds by the mini size though the one developed to answer needs of the female office worker and businessman to whom a small belly becomes empty.

Winning the monde selection of this "Wonderful unit cake" is to give Seven-Eleven a certain advantage in competing for a private brand of the unit size in which it has a keen competition each other.