Lawson executes the development of the convenience store for the senior citizen on a nationwide scale.

Lawson has already begun the proof experiment of the convenience store for the senior citizen according to the article in September, 2005. A result good as the number of visitors shows the expansion of about 50 percent by about 30 percent and sales compared with the same month of the previous year has been put out (It is said that the guest of 50 years or more occupied the half). It is said that the first store where the redecorating opening is done in Hyogo Prefecture Awaji City on July 1 assumes it to be proof, and prepares the shopping cart like seem being super or employs the clerk of 50 years or more besides considering it so that the character of the price tag may be enlarged and the senior citizen may shop easily, and advances the environmental making that the senior citizen buys easily.

In addition, goods in stock prepare a Japanese style box lunch and Japanese tea etc. such as the boiled foods. The table, the massage chair, and the sphygmomanometer, etc. are prepared in the store, and it devises it as the customer can have a blessed time. Moreover, it is said that it will be examined to change it from blue into another color so that the shop name may attempt the differentiation with the shop so far though it doesn't change in Lawson.

A good idea of the convenience store of a new style of doing the shop making for advanced age Yowaisou centering on food, and proposing it in addition. The place of "Inside of a store eating and drinking" must come in elderly persons' assignation house places of anxious. This respect will grope for the solution from among the accumulation of the verification data in the future as for Lawson being sure to worry.