A hand-written blurb pays attention in the bookstore, and the charisma clerk who influences sales also appears.

It is Kodansha that does POP recruitment with the prize. Around and the sample pamphlet are distributed to the bookstore to publish "Constitution of Japan told to the child in Inoue eaves" of the juvenile book, the clerk draws POP, and the first-class work is scheduled to be used for the belt of the newspaper ad and the book. The prize of 50,000 yen is paid to 100,000 yen and a semi-grand prize in the grand prize, too. It is said that Kodansha is talking about "Sharing confidence to the book with not only the edit but also the clerk is necessary" and the project intention.

The example of POP of the bookstore having given sales includes the example of the publisher's having liked the copy "The skin is Awata no matter how it reads" used by "White dog and waltz" in the bookstore in Chiba Prefecture Narashino City. In this example, it reproduced in each bookstore and the effect of the distribution was achieved. It is described to the impression seen from a neutral standpoint that the bookstore member draws in pop. Therefore, it is easy to stay in eyes also in the bookstore. Moreover, there is a person who assumes, "The strategy my neither impression, nor criticism, and to sell it is written by thinking" in "Charisma clerk", too.

Such a copy is originally what the business charge of the editor and belonging thinks about. However, it varies the procedure as POP is used if sales can be increased even a little if it makes it to the bookstore where sales of the book greatly control management as well as the publisher, it tries to change goods, and to promote the sales. Especially, POP can personally read originality only of the shop and "Atmosphere of the local input", and a hand-written character grips guest's heart by the sense of intimacy and the dynamism. Here and there of the flat volume new publication, POP explained by the true opinion of the bookstore will be able to be seen in the bookstore with the motivation.

Any this did not limit to the bookstore, and is the same thing also in the shop of a super-so on general. There must be a lot of people who experienced, that is, come to want inadvertently to take the hand if POP of the commodity large written with the color felt-tipped marker in the fresh goods counter etc. is seen, too.