Kodansha establishes cartooning the free delivery member site "Michao "

In Michao, seven works such as "Rose of Maidas" by Leica Hashimoto and "Go to the sea" by Kanai Shinji and Miyazaki shinji ,are serialized. The contents are updated every Friday. The updated cartoons remain on the site for about one month. Part is delivered in charge through the e-publishing sales companies. Moreover, the books and it is made to an electronic book.

Necessary items for becoming the member to input : only by five "Mail address", "Password", "Nickname", "Sex", and "Age". Mail is delivered every Friday, and the content of the update can be confirmed when becoming a member.

There are conveniences paper are used in the paper medium. Electronic medium and there are needs like the cartoon, too. And, it is a natural story that the site(like this "Michao") to fill the demand is made.

The problem is the establishment of the business model ("How is the profit taken, and do it gain?" when restating it) in such a digital publication cartoon as of now. Raw materials are the only to be able to reduce even if digitalized. The reward to cartoonist doesn't change with the paper medium. (Or, it is more and might be necessary when thinking about time. )

It might be difficult to gather the customer on the pay system site where a similar price to the paper medium is requested as long as the desire very "I want to read" under the present situation is not high (for instance, adult , gambling , financial). It is very difficult to take it to "good profit" situation when an original profit is taken if becoming it.

It thinks about the income from another side by keeping free (advertising business etc.) or the profit is considered because it comprises it as contents according to advertising expense etc. and the idea or it gives a clear-cut attitude like now matter, "Trial version and advertising medium" and will make pay sales by the paper medium etc. assumption later. These three types are typical strategies, and the trials and errors are continued under the present situation.

*"Michao" is the sound as "let's see(or read)" in Japanese language.